Newsletters are an incredibly useful way to communicate directly with your readers. While not everyone is active on social media, nearly everyone has an email address. A well-crafted email newsletter goes a long way in keeping your fans up-to-date about book deals, release dates, great reviews, or even a contest you might be hosting. Newsletters are a helpful way to give back to your loyal fans. We recommend reading these two articles about how and why to set up a newslettter: